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Digital Content Leader

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B02030 - Marketing
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The Digital Content Leader is a lead member of the marketing team, providing content strategy and supervising creation of compelling interactive content to drive advisor engagement and fund sales conversion. Content will include, but is not limited to: interactive experiences (web, mobile, kiosk/in-person), rich media (video, infographics, webcasts, display advertising), text-only (email, paid search ads, in-app messaging, AI chatbots) and strategic materials (value propositions, product positioning, sales training). This role will include management responsibility for other marketing associates and/or vendors, but also requires significant individual contribution.

 

Functions and Responsibilities

    Provide strategic direction to create compelling content across multiple platforms to drive sales and deepen customer relationships

    Deliver materials across multiple platforms, understanding in detail the different requirements and capabilities of each

    Collaborate on creation of buying journey framework and develop deep understanding of customer need states

    Subject matter expert on content best practices

    Select and manage third-party vendors as appropriate

    Mentor internal associates


Minimum Qualifications:

         Bachelor’s degree. Additional training in marketing, communications, user experience is a plus.

         8+  years experience in marketing, advertising, or interactive content

         Strong understanding of marketing principles and digital marketing best practices

         Proven track record of creating compelling content, preferably in a leadership and/or management capacity

         Strongly competent in multiple media: web, print, video, mobile

         Comfortable with data-driven analysis/fact-based decision-making


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